Digital Marketing – godigitalsphere.com

Digital Marketing

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laborist.

Start Date:

05/04/2025

Duration:

32Month

Difficulty

Intermediate

Overview

This Digital Marketing course teaches you how to promote brands and businesses online using modern digital channels. You’ll learn foundational concepts and practical techniques — from building websites to running paid campaigns and measuring performance.

You’ll Learn

Module 1 — Introduction to Digital Marketing

Module 2 — Website Planning & Development

Module 3 — Search Engine Optimization (SEO)

Module 4 — Content Marketing & Blogging

Module 5 — Social Media Marketing (SMM)

Module 6 — Search Engine Marketing (SEM) & PPC

Module 7 — Email Marketing

Module 8 — Video & YouTube Marketing

Module 9 — Analytics & Reporting

Module 10 — E‑Commerce & Mobile Marketing

Module 11 — Online Reputation Management (ORM)

Module 12 — Affiliate Marketing & Monetization

Module 13 — Freelancing & Career Development

Course Structure

Module 1 — Introduction to Digital Marketing

What is Digital Marketing?
Traditional Marketing vs Digital Marketing
Digital Marketing Channels & Ecosystem
Buyer Journey & Funnel Concepts
Market Research & Consumer Targeting
Setting Marketing Goals & KPIs
Tools Overview (Google Trends, Analytics, etc.)

Module 2 — Website Planning & Development

Domain & Web Hosting Basics
WordPress Website Setup (No Coding)
Pages, Menus, Themes, Plugins
Landing Page Strategy & Conversion Optimization
UI/UX Fundamentals for Marketers

Module 3 — Search Engine Optimization (SEO)

Introduction to SEO & Search Engines
Keyword Research & Mapping
On‑Page SEO (Tags, Headings, Alt Text)
Technical SEO (Sitemap, Robots.txt, Speed)
Off‑Page SEO (Backlinks, Directory Submission)
Local SEO & Tools (Search Console)

Module 4 — Content Marketing & Blogging

Content Creation Strategy
Blogging Best Practices & SEO
Content Calendar & Storytelling
Copywriting Techniques
Tools: Canva, Grammarly, AI Tools

Module 5 — Social Media Marketing (SMM)

Social Media Platforms Overview
Facebook & Instagram Marketing
LinkedIn & Twitter Marketing
Organic Posting & Growth Strategies
Paid Ad Campaign Creation & Targeting
Analytics & ROI Tracking

Module 6 — Search Engine Marketing (SEM) & PPC

Google Ads Setup & Interface
Search Ads, Display Ads, Video Ads
Keyword Match Types & Bidding Strategies
Conversion Tracking & Quality Score
Campaign Optimization & A/B Testing

Module 7 — Email Marketing

Building Email Lists
Designing Campaigns & Automation
Drip Campaigns & Lead Nurturing
Performance Metrics (Open Rate, CTR)
Tools: Mailchimp, Sendinblue, etc.

Module 8 — Video & YouTube Marketing

YouTube Channel Creation & Optimization
Video SEO & Content Strategy
Video Campaign Creation & Analytics
YouTube Ad Formats & Targeting

Module 9 — Analytics & Reporting

Google Analytics Setup & Dashboard
Audience, Acquisition & Behavior Reports
Event Tracking & Goal Setting
Social Media & YouTube Analytics
Data‑Driven Decision Making

Module 10 — E‑Commerce & Mobile Marketing

Basics of E‑Commerce Marketing
Shopify/WooCommerce Introduction
Mobile Marketing Strategies
App Store Optimization (ASO)
SMS & WhatsApp Campaigns

Module 11 — Online Reputation Management (ORM)

Brand Monitoring & Review Strategies
Crisis Management
Influencer Engagement Tactics
Tools for ORM & Reporting

Module 12 — Affiliate Marketing & Monetization

Affiliate Marketing Basics
Choosing Offers & Networks
Campaign Setup & Tracking
Monetization with AdSense & Blogs

Module 13 — Freelancing & Career Development

Freelancing Platforms (Upwork, Fiverr, etc.)
Profile Optimization & Proposals
Portfolio Building & Interview Skills
Growing a Digital Marketing Career

Instructor

Kathleen Grant (Demo)

This course is aimed at complete beginners who have never programmed before, as well as existing programmers who want to increase their career options by learning Python. The fact is, Python is one of the most popular programming languages in the world – Huge companies like Google use it in mission critical applications like Google Search. And Python is the number one language choice for machine learning, data science and artificial intelligence. To get those high paying jobs you need an expert knowledge of Python, and that’s what you will get from this course. By the end of the course you’ll be able to apply in confidence for Python programming jobs. And yes, this applies even if you have never programmed before. With the right skills which you will learn in this course, you can become employable and valuable in the eyes of future employers.